Hyundai

Hyundai Motor Company dates back to 1967 when it was founded to produce cars in Korea in cooperation with the Ford Motor Company. But it wasn't until almost 20 years later, in 1986, that Hyundai began to sell cars in the United States. Even then it was dependent on others for much of its powertrain engineering. After a big splash in the U.S. based on the compellingly low prices of its vehicles, quality problems caused its sales to crater. But instead of giving up, Hyundai reinvented itself and its processes to the point where it has become one of the world's highest-quality automakers. The brand has also established a well-regarded design operation in California that has enabled it to style vehicles that appeal to American tastes.

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Venue

Mandy S.

Chris T.

Shawn E.

Santa Cruz

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